Event Spotlight: Squeeze the Day with Tree Top

20 June 2018

Everyone loves trying something new, which is, in part, what makes sampling programs so effective. The opportunity to "try before you buy" is often irresistible, and when the product delivers, sales increase.

Elevate recently partnered with Allionce agency in executing a fun, family-friendly sampling promotion taking place at 5 zoo locations...

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This is How 3 CPG Industry Trends Upset Marketing

18 June 2018

“CPE is where all the spend secrets are buried." – CMO of a consumer goods company per MarketingProfs.com

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Why Incorporating all 5 Senses is the Key to Experiential Marketing, How to Leverage AI at Events, & Why Brands Need to Focus on Creating Conversations Not Messages (The White Board)

15 June 2018

 

Key Takeaways

  • Experiential is infinitely more powerful when it is multi-sensory. Brands that tap into all 5 senses will create a more memorable and effective experience.
  • Brands that learn how to incorporate artificial intelligence, virtual reality, augmented reality, and other emerging technologies will enjoy a significant strategic advantage
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Event Spotlight: Budweiser - Enjoy Freely

13 June 2018

As part of an effort to urge people to abstain from alcohol, the Alcohol Concern in the U.K. began the tradition of Dry January. For the whole month, a majority of the country participates. This movement was the inspiration for Budweiser to launch their latest sampling program for Prohibition Brew, the company's non-alcoholic beer. The timing...

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How to Find Brand Ambassadors and Why it Matters

11 June 2018

The Golden State Warriors took games one and two of the NBA Finals, beating the Cleveland Cavaliers. Both matchups were held in Golden State’s backyard at Oakland, California’s Oracle Arena. And, when the Warriors are “home,” fans can expect a top-notch performance from the team’s dance squad – the Warrior Girls. These 18 women serve as...

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The Best Ways to Do Experiential Retail, 4 Ways to Avoid Wasting Your Marketing Data, & Using Experiential to Deepen the Impact of Social Media (The White Board)

08 June 2018

 

Key Takeaways

  • While traditional retail is suffering due to the rise of ecommerce, experiential retail has proven to rival this new model and kept brick-and-mortar alive.
  • Experiential marketing can lay a foundational relationship that will amplify your social media campaigns.
  • Finance brands can use experiential marketing to combat the...
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UK Brand Ambassador of the Month - Nigel H.

06 June 2018

Each month, Elevate rewards one brand ambassador from both the U.K. and U.S. for embodying our values and performing exceptionally for our clients. Each B.A. of the Month wins a £50 gift card and bragging rights! This month, our U.K. honor goes to Nigel H. Congrats, and thanks for your hard work!

 

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Back-to-School Marketing: What You Need to Know

04 June 2018

Did you know car seats weren’t invented for child safety? When they came on the scene, in the 1930s, they existed to keep kids from roaming the car and getting under their parents’ feet. As the years went by, the devices got taller to help them see out the window. It wasn’t until the sixties when their safety features finally moved front of...

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Experiential Marketing Techniques Improve Marriott's Sales Conference, Big Ideas from the EM Summit, & Optimizing Events for Instagram (The White Board)

01 June 2018

Experiential marketing has proven to be highly effective in terms of driving brand awareness, brand affinity, and both short and long-term sales. And while many people might assume experiential is only used in B2C, the reality is that B2B companies are also finding success in face-to-face marketing. After all, whether the decision-maker is...

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Here is What You Need for the Best Pop-Up Shop

31 May 2018

If you’ve ever had to use the restroom in NYC, and had to really go, you know it’s not a pleasant experience. Fighting the crowds, being turned away in places or finding one that’s not filthy can hinder your already precarious situation. In fact, it’s such a problem, there are several webpages and articles dedicated to sharing intel on the best...

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