Top Challenger Brands: This is How They Get Buy In

09 April 2018

A Forbes article declared 2017 to be the best time to be a beauty startup. It estimated 40 prominent startups in the $445 billion industry – and they were all founded by women. This made the market “one of the most prevalent places for women to self-start their way to big-time success.” It’s safe to say Emily Weiss of the New York-based beauty...

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Brand Experience Design for Small- to Medium-Sized Brands, the New Rules of Event Marketing, & the Importance of Human Interaction Over Technology (The White Board)

06 April 2018

Like any other marketing discipline, brand experience design often hinges on several factors, among them internal resources, budget, and expertise. Often the in-person marketing campaigns that receive the most attention are the largest – think the Google experience at CES this year. These show-stopping experiential marketing campaigns generate...

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UK Brand Ambassador of the Month: Sam S.

05 April 2018

Each month, Elevate rewards one brand ambassador from both the U.K. and U.S. for embodying our values and performing exceptionally for our clients. Each B.A. of the Month wins a £50 gift card and bragging rights! This month, our UK team is recognizing Sam Stevenson as their office’s outstanding brand ambassador. Thanks for all you do Sam!

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10 Things I Hate About Event Marketing: How to Deliver Results (Part 1)

03 April 2018

The nature of delivering an authentic and memorable brand experience continues to evolve year after year. Brands want to create and execute true, content-rich, relevant, and shareable big ideas. For all of us in the fast-paced and audience-driven world who are tasked with executing these experiences, this represents a massive opportunity.

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Experiential Brand Activation for Nonprofits, National Geographic Turns Event Attendees into Astronauts, & the Importance of Multi-Sensory Experiences (The White Board)

30 March 2018

Much of the root of experiential lies in getting products in front of consumers, such as in sampling or demonstration campaigns. It is for this reason that many people have traditionally thought of consumer goods and retail companies associated with experiential brand activation. But no more. Professional services such as healthcare and finance...

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SXSW 2018: Roundup of the Best Brand Activations

28 March 2018

Nearly 422,000 people participated in the 10 days and nights that made up SXSWeek® last year. While numbers have yet to come in for SXSW 2018, there’s no doubt they will be impressive as well, and show the giant strides the event has made since its inception. Though hard to imagine, 31 years ago SXSW played host to only 700 attendees. Today,...

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How to Make a Difference with Cause Marketing Events

26 March 2018

Vodka and dogs: these are two topics near to Tito Beveridge’s heart. Tito is the founder of Tito’s Handmade Vodka, which, last year, ranked number one in sales among all liquor brands. But, Tito hasn’t forgotten his roots. Just 20 years ago, he peddled “his first thousand cases” using a marketing sheet that featured photos of him, his still and...

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Evaluating Experiential Marketing Tools, Setting Achievable Goals for your Trade Show Exhibit, and Why You Need Gamification (The White Board)

23 March 2018

In-person marketing can take many forms. Trade shows, brand activations, sponsorships, experiential; all these strategies involve face-to-face brand interactions. There is plenty of data demonstrating the value of taking marketing off line. As a result, brands understand the importance of incorporating these strategies to drive loyalty and...

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1099 vs W2? This One is Best When You Hire Event Staff

22 March 2018

The recent GrubHub ruling related to the classification of “gig economy” workers may have left you scratching your head. After all, it wasn’t too long ago when a judge ordered Uber to pay its drivers a hefty $100 million as part of a class-action lawsuit. Yes, that settlement was later thrown out. But, that’s only because the amount awarded was...

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3 Reasons All People Love Experiential Marketing Events

19 March 2018

It was 1968 – 50 years ago – when toymaker Mattel launched its Hot Wheels brand. Baby Boomers and members of Gen X may recall one or more of “The Original 16” cars it first introduced. Since then, Hot Wheels has demonstrated staying power. The brand remains a shining light for Mattel amid the turbulent toy retail market. In fact, of the...

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