Event Spotlight: San Miguel - Find Your Rich

13 December 2018

What does "rich" mean to you? To some it means financial wealth; to others it means amassing positive experiences with loved ones. To help people discover what rich means to them, beer brand San Miguel created a multi-sensory experience using RFID technology. The activation consisted of 4 rooms, each focused on stimulating one of the senses,...

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5 Productivity Hacks to Be Better at Experiential Events

11 December 2018

What do marijuana and multitasking have in common? Per a study conducted at the University of London, engaging in either lowers your IQ and at a similar rate. It says, for men, the drop could even total 15 points, placing your intellectual abilities near that of an eight-year-old child. On the other side, multitasking is dangerous. It’s bad for...

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How the Pros Create Memorable Live Experiences (The White Board)

07 December 2018

Key Takeaways:

  • While “memorable” can be an arbitrary term, there are proven ways to make an activation more impactful for attendees.
  • With a consumer-driven emphasis on wellness, brands are using retreats and similar events to align their brands with a healthy lifestyle.
  • Country Time Lemonade launched a news-worthy, meaningful cause marketing...
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Event Spotlight: Desperado's

05 December 2018

The age of experience is by no means limited to products and services. Many hospitality brands have been embracing brand experiences to better serve the needs and wants of their consumers. For places like bars and nightclubs, using experiential has been crucial in differentiating themselves and, in some cases, contributed to the survival of the...

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This is the Luxury Marketing Strategy All Brands Need

03 December 2018

“Luxury lives in the finer details. It's a cloth napkin at a dinner table. It's a mint on your pillow before bed.”  - Iggy Azalea, rapper, singer, model and millennial

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How to Use Wearables at Your Events (The White Board)

30 November 2018

Key Takeaways:

  • As event technology becomes smarter, so too does the way in which we interact with our devices. As a result, wearables are changing the event tech landscape.
  • To many consumers, technology can be confusing. When considering the fact that 61% of consumers are more likely to recommend a brand based on a simpler experience, tech...
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How to Build Emotional Connections at Brand Events

29 November 2018

Did you know that, if your friends gain weight, your risk for obesity climbs nearly 60%? At the same time, the bonds you share can also improve your brain health and, as you age, even extend your life. Studies show friendships (or lack thereof) have a tremendous impact on our health and well-being, even if we don’t know it. Still, we are able...

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Event Spotlight: Leerdammer Cheese

26 November 2018

Did you know there are over 1,831 specialty cheeses from over 74 countries?  While this number is broken down further into different varieties, its safe to say that cheese brands need to go the extra mile to differentiate themselves and bring their brand personality to consumers. Leerdammer is one of these brands. Originating from Holland, the...

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Event Technology Trends for 2019 (The White Board)

23 November 2018

Key Takeaways:

  • Event technology continues to improve experiential’s ability to be both effective and efficient, and we have lots to look forward to in 2019.
  • Building a lasting emotional connection with consumers is an art, and there are 3 steps you can follow to find greater success.
  • Online-only brands like Switch2Pure are using pop-up shops...
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Here are the Top Brand Activations from Comic Con

20 November 2018

In the event of a zombie outbreak, will you survive? A list of “facts” about zombies states your physical fitness “will have a significant influence” on your odds. You’ll also need ample supplies – up to three months of food and water, a gas-powered generator, fuel, as well as weapons and training. But, for those who haven’t done proper...

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