The Best Brand Ambassadors Have These 5 Characteristics (The White Board)

17 August 2018

Each week, the Elevate White Board compiles the best news in experiential. Join us every week by subscribing to our blog.

Key Takeaways

  • Brand ambassadors hold a tremendous amount of weight when interacting with event attendees. Understanding the characteristics that allow them to be successful is critical.
  • Pop-ups can accelerate growth for...
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Event Spotlight: Yondr

16 August 2018

Live performances are coveted experiences because each one is unique. A musician may decide they want to gift the audience with a random guitar solo or a comedian may decide to roast a random audience member. Because of this, most of us are inclined pull out our handy iPhone and record some, if not all, of the performance. Whether we intend to...

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Tailgate Marketing: Avoid These Mistakes to Win

13 August 2018

 “We tailgate harder than your team plays.”– Unknown

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3 Industries Ready for Experiential Success, Nine Tips for Creating an Authentic Event, & the Many Benefits of Pop-Ups (The White Board)

10 August 2018

Key Takeaways

  • Due to market and consumer conditions, certain sectors are in prime position to take advantage of experiential marketing to significantly move the needle for their brands.
  • Customers are looking to brands for increased authenticity. Marketers should design activations with the goal of satisfying consumers’ need for brand...
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The Global Brand Experience: How to Be Market-Specific

08 August 2018

It was summer 2011 when the Coca-Cola Company introduced its iconic Share a Coke campaign. The initiative replaced the infamous Coke logo on the product label with the 150 most popular names in Australia. And, the result was 250 million bottles sold that season. The brand attributes success to helping consumers be expressive and allowing them...

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Event Spotlight: Jägermeister

06 August 2018

In the UK, Jägermeister is the second biggest spirit in on-trade (a.k.a. on-premise in the U.S., which encompasses restaurants, bars, and similar locales). Tasked with the challenge of meeting high sales expectations and encouraging establishments to help drive sales, Jägermeister launched a boots-on-the-ground campaign to encourage consumers...

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Elevating an Event Into a Brand Experience, Summer Brand Activation Hacks, & Lessons from Cannes Lions 2018 (The White Board)

03 August 2018

Key Takeaways

  • Brand experiences should strike a balance between an engaging brand experience and a measurable, data-driven one.
  • While we all continue to seek out life hacks, there are simple summer activation hacks that can elevate your brand experience without a massive investment. 
  • As one of the only places that can boast a truly captive,...
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This is the New Face of Experiential Marketing Events

01 August 2018

Cosmetic procedures are on the rise in the U.S. Since the year 2000, the number performed has increased almost 200%, with 17.5 million done last year alone. Nose reshaping and eyelid surgery were among the top five cosmetic surgical procedures. The others dealt with matters below the neck. Yet, it’s the facelift recipients who, according to a...

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UK Brand Ambassador of the Month - Andy B.

30 July 2018

Each month, Elevate rewards one brand ambassador from both the U.K. and U.S. for embodying our values and performing exceptionally for our clients. Each B.A. of the Month wins a £50 gift card and bragging rights! This month, our U.K. honor goes to Andy B. Congrats, and thanks for your hard work!

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Brand Activation Lessons from Music Festivals, E3’s Continued Impact, & Using Crowdshaping to Drive Event Engagement

27 July 2018

Key Takeaways

  • Before executing a brand activation at a music festival, brands are wise to study the festival itself to learn what resonates with attendees.
  • Crowdshaping is a little-known tactic that event producers are using to create better events in real time. Understanding more about it could help brands execute more effective events..
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