How to Make Your Store Stand Out With Experiential Retail

28 February 2019

Confession: I bought most of my Christmas presents online last year on Cyber Monday. What can I say? I live in the Midwest and at the time it was seven degrees outside. And while I love a good discount as much as the next person, I can’t stomach Black Friday or the long lines that come with it.

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Back-to-School Marketing: What You Need to Know

28 February 2019

Did you know car seats weren’t invented for child safety? When they came on the scene, in the 1930s, they existed to keep kids from roaming the car and getting under their parents’ feet. As the years went by, the devices got taller to help them see out the window. It wasn’t until the sixties when their safety features finally moved front of...

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Experiential Marketing Techniques Improve Marriott's Sales Conference, Big Ideas from the EM Summit, & Optimizing Events for Instagram (The White Board)

28 February 2019

Experiential marketing has proven to be highly effective in terms of driving brand awareness, brand affinity, and both short and long-term sales. And while many people might assume experiential is only used in B2C, the reality is that B2B companies are also finding success in face-to-face marketing. After all, whether the decision-maker is...

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The Best Ways to Do Experiential Retail, 4 Ways to Avoid Wasting Your Marketing Data, & Using Experiential to Deepen the Impact of Social Media (The White Board)

28 February 2019

 

Key Takeaways

  • While traditional retail is suffering due to the rise of ecommerce, experiential retail has proven to rival this new model and kept brick-and-mortar alive.
  • Experiential marketing can lay a foundational relationship that will amplify your social media campaigns.
  • Finance brands can use experiential marketing to combat the...
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Event Spotlight: Budweiser - Enjoy Freely

28 February 2019

As part of an effort to urge people to abstain from alcohol, the Alcohol Concern in the U.K. began the tradition of Dry January. For the whole month, a majority of the country participates. This movement was the inspiration for Budweiser to launch their latest sampling program for Prohibition Brew, the company's non-alcoholic beer. The timing...

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UK Brand Ambassador of the Month - Nigel H.

28 February 2019

Each month, Elevate rewards one brand ambassador from both the U.K. and U.S. for embodying our values and performing exceptionally for our clients. Each B.A. of the Month wins a £50 gift card and bragging rights! This month, our U.K. honor goes to Nigel H. Congrats, and thanks for your hard work!

 

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This is How 3 CPG Industry Trends Upset Marketing

28 February 2019

“CPE is where all the spend secrets are buried." – CMO of a consumer goods company per MarketingProfs.com

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Why Incorporating all 5 Senses is the Key to Experiential Marketing, How to Leverage AI at Events, & Why Brands Need to Focus on Creating Conversations Not Messages (The White Board)

28 February 2019

 

Key Takeaways

  • Experiential is infinitely more powerful when it is multi-sensory. Brands that tap into all 5 senses will create a more memorable and effective experience.
  • Brands that learn how to incorporate artificial intelligence, virtual reality, augmented reality, and other emerging technologies will enjoy a significant strategic advantage
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Event Spotlight: Squeeze the Day with Tree Top

28 February 2019

Everyone loves trying something new, which is, in part, what makes sampling programs so effective. The opportunity to "try before you buy" is often irresistible, and when the product delivers, sales increase.

Elevate recently partnered with Allionce agency in executing a fun, family-friendly sampling promotion taking place at 5 zoo locations...

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Delivering Remarkable Brand Experiences, How to Use Neuromarketing in Experiential, & Creating Friction-Free Experiences in the Travel Industry (The White Board)

28 February 2019

Key Takeaways

  • The brand experience, from how your brand speaks to consumers to strategies related to brand activation, is becoming the single most important part of your marketing strategy, trumping both product and price.
  • Pop-up shops are increasing in popularity and scope. These activations serve as a destination for brands to communicate...
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