The start of a new year is often seen as a good time to embrace a healthier lifestyle. Often, typical New Year's resolutions involve eating nutritiously, taking time for one's self, and committing to a regular exercise routine. However, for many, it's easy to fall back into bad habits, especially in the wake of the holidays. To help people stay motivated and stick to their healthy commitments, fitness wear brand Next created a pop-up at the Merry Hill shopping centre in the U.K.
The two-day experiential activation not only showcased the fabulous Next fitness collection, but it also featured an inspiring and motivational footprint for shoppers to explore. The pop-up included a "Spring to Win" game where attendees could win fitness prizes and discount vouchers. Or they could experience the "happy weighing scales" that displayed positive, inspiring messages.
To spread the positive messaging and keep attendees engaged in the activation, Elevate provided emcees and brand ambassadors who were key in driving the campaign's success.
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