Event Spotlight: NYC Petcon 2018

23 January 2019

Whether you prefer dogs or cats, most pet owners consider their furry live-in a family member. Peoples' passion for their pets is a part of their identity, which makes it easy for them to bond with other fur moms and dads. In fact, there are events that are designed to cater to the pet owner community, such as PetCon. This year, in New York...

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How to Influence the Influencers with Brand Ambassadors

22 January 2019

"Influencer marketing at its core is about developing real relationships to ultimately champion your influencers to market with you.”– Amanda Maksymiw, content marketer

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The Best Experiential Trends and Strategies of 2018 (The White Board)

18 January 2019

Key Takeaways:

  • From pop culture integration to exploration of the eSports world, the experiential activations of 2018 have much to teach us as we look to the new year.
  • While pop-ups are often referred to as “shops” or “stores,” brands are smart to put a memorable brand experience ahead of revenue generation.
  • Brands continue to invest in...
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UK Brand Ambassador of the Month - Laura A.

16 January 2019

Each month, Elevate rewards one brand ambassador from both the U.K. and U.S. for embodying our values and performing exceptionally for our clients. Each B.A. of the Month wins a £50 gift card and bragging rights! This month, our U.K. honor goes to Laura A. Congrats, and thanks for your hard work!

 

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Here are Brands with the Year's Best Brand Ambassadors

14 January 2019

This year marked the 67thMiss Universe pageant. It also marked the fourth victory of the Philippines, with the crowning of Catriona Gray. A piece written by The Washington Post tells of her mother’s dream, when the contestant was 13 years old, in which Gray won the pageant in a red dress. It also explains the importance of her win, among all...

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This is How to Build a Viral Brand Event (The White Board)

11 January 2019

Key Takeaways:

  • Designing a viral event is not as easy as it sounds, but there are tactics you can use to improve your chances.
  • The eSports industry is growing rapidly and enjoys a large and enthusiastic fan base. For those brands wishing to tap into this audience, strategic thinking will be key.
  • As more consumers embrace a “no attachment”...
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Event Spotlight: Wendy's - Collect Tailgate Tour

10 January 2019

For many Americans, college football season is the best time of the year. And whether you are devoted to the Georgia Bulldogs or a UCLA Bruins, for many fans, game day is all about tailgating. Consider the fact that, on average, more than 42,000 people attend each NCAA (National Collegiate Athletic Association) game, yet 10% of tailgaters don't...

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Brand Activation Trends to Be Relevant This Year

07 January 2019

“Existence is no more than the precarious attainment of relevance in an intensely mobile flux of past, present, and future.”  – Susan Sontag, writer, filmmaker, and activist 

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8 Consumer Trends of 2019 That Marketers Need to Know (The White Board)

04 January 2019

Key Takeaways:

  • Experience marketing is not a fad, and will continue to be a dominant element in connecting with consumers in 2019.
  • Improving consumer engagement through real-life experiences is one of the best ways to put the customer first and spur a legitimate emotional connection.
  • Distractions are a part of life, but there are ways you can...
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Event Spotlight: Nature Valley - Hike a Million

02 January 2019

Summer is all about warm weather, family experiences, and the great outdoors. In an effort to take advantage of the season's relaxing vibe, this past summer Nature Valley partnered with Allionce agency to distribute samples of their granola bars at the ultimate family summer destination - the zoo. With the help of Elevate Staffing, brand...

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