The Best Solution for Socially Responsible Marketing

28 February 2019

Seventy-five percent of Americans want stricter gun laws, per an NPR/Ipsos poll. This was a seven-percent increase from its last poll four months before and comes on the heels of the school shooting in Parkland, FL. The tragic event prompted many well-known brands, such as Hertz and MetLife, to boycott the NRA. But, other known brands like...

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How Ford’s VR Brand Experience Changed Consumer Behavior, Why Millennials Can See Through Stereotype Marketing, & How Spirit Brands Can Gather Data During Sampling Campaigns (The White Board)

28 February 2019

Key Takeaways

  • Studies have shown that VR experiences can create empathy. Ford proved that contention during a recent brand activation surrounding cycling safety.
  • Crafting messages that resonate with Millennials is key for many brands - but be warned. They can see through insincerity, and they’ll hold it against you. .
  • Brand activation for...
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Large-Scale Events: How to Conquer 3 Big Challenges

28 February 2019

Four years ago, in July, a convention took place in a Renaissance hotel in Schaumburg, Illinois, for the first – and last – time. In fact, if you search this event, DashCon, on the internet, you’ll see its name linked to the words “disaster,” “chaos,” and others that are not as nice. The reasons are many.

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US Brand Ambassador of the Month - Camila M.

28 February 2019

Each month, Elevate rewards one brand ambassador from both the U.K. and U.S. for embodying our values and performing exceptionally for our clients. Each B.A. of the Month wins a $50 gift card and bragging rights! This month, our U.S. honor goes to Camila M. Congrats, and thanks for your hard work!

 

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Using Brand Experiences to Drive Sales and Generate Leads, Experiential Bloopers to Avoid, & When to Live Stream Your Marketing Event (The White Board)

28 February 2019

Key Takeaways

  • Live brand experiences are ideal for driving sales. Brands with a longer or more complex sales cycle like finance and real estate should use experiences for lead generation.
  • Live streaming can amplify a brand activation’s reach and ROI. But brands must use it at the right time, in the right way..
  • Mistakes in experiential...
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Event Marketing Tactics: How to Offset Costs, Boost Results

28 February 2019

Many people subscribe to the old saying, “If it ain’t broke, don’t fix it.” And, there’s certainly nothing wrong with event and experiential marketing. After all, a report from the Event Marketing Institute reveals 48% of brands see a 3:1 to 5:1 return on investment (ROI). And, 29% see a whopping 10:1 and more. With results like these, it’s...

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Event Spotlight: STöK Summer Tour

28 February 2019

Coffee is the undisputed king of beverages. Not only is it the most consumed beverage in the world, it is one of the most functional vehicles for much-loved caffeine. But in recent years, coffee has become more than just a morning beverage. More people are considering taste and quality as an important factor when it comes to purchasing...

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How Experiential Marketing Technology Improves Cause Marketing, How Live Events Accelerate Company Growth, & Finding Your Brand’s “Extreme Fans” (The White Board)

28 February 2019

Key Takeaways

  • Immersive tech like VR and AR allows brands and charities to promote empathy for causes by transporting consumers to experience their need through “first hand” experience.
  • The data continue to show that live events drive sales, making them a key amplifier of any brand’s growth strategy.
  • Influencers can be a powerful way to...
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UK Brand Ambassador of the Month - Rebecca T.

28 February 2019

Each month, Elevate rewards one brand ambassador from both the U.K. and U.S. for embodying our values and performing exceptionally for our clients. Each B.A. of the Month wins a £50 gift card and bragging rights! This month, our U.K. honor goes to Rebecca T. Congrats, and thanks for your hard work!

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How Adidas, Soap & Glory, and Southern Comfort Win with Experiential Marketing Events

28 February 2019

Learn the approach successful brands take to find event staff who connect with consumers.

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