As part of an effort to urge people to abstain from alcohol, the Alcohol Concern in the U.K. began the tradition of Dry January. For the whole month, a majority of the country participates. This movement was the inspiration for Budweiser to launch their latest sampling program for Prohibition Brew, the company's non-alcoholic beer. The timing...... Read more
Everyone loves trying something new, which is, in part, what makes sampling programs so effective. The opportunity to "try before you buy" is often irresistible, and when the product delivers, sales increase.
Elevate recently partnered with Allionce agency in executing a fun, family-friendly sampling promotion taking place at 5 zoo locations...... Read more
Coffee is the undisputed king of beverages. Not only is it the most consumed beverage in the world, it is one of the most functional vehicles for much-loved caffeine. But in recent years, coffee has become more than just a morning beverage. More people are considering taste and quality as an important factor when it comes to purchasing...... Read more
Live performances are coveted experiences because each one is unique. A musician may decide they want to gift the audience with a random guitar solo or a comedian may decide to roast a random audience member. Because of this, most of us are inclined pull out our handy iPhone and record some, if not all, of the performance. Whether we intend to...... Read more
Those who are not familiar with wine often confuse rosé with white zinfandel, yet they could not be more different. White zinfandel is sweet, whereas rosé is generally made drier and seen as a wine that can be paired with almost any dish. It's also great alone! As a result, rosé has seen a major rise in popularity over the past few years.
In...... Read more
There is no doubt that the world of beauty and cosmetics is thriving. Not only is this a $400 billion industry, the success of its brands demonstrates the power of strong, female-led companies, which is motivating to its fan base.
Each year, Beauty Con celebrates everything about the industry and its accomplishments. With over 150 brand...... Read more
Now more than ever, people across the globe are becoming increasingly health conscious. This is in the most part due to increased access to information, as well as educational programs and initiatives surrounding eating healthy, moving daily, and utilizing preventative medicine. This rise in awareness has also changed our buying patterns. These...... Read more
The art of wine making has a long and rich history. Because of this, most wineries have a rich history of their own. Both through the process they follow and the story of how they got their start, wine makers take great pride in what sets their wine apart. For Brancott Estates, this meant they were the first to produce Marlborough Sauvignon...... Read more
Product sampling is one of the most tried and true methods within experiential, and for good reason. It works. Product sampling campaigns have shown to boost sales for a variety of products. Even better, sampling programs can meet consumers where they shop, such as grocery stores or other retail partners. This enables brands that are on a tight...... Read more
According to a 2016 Salesforce study, it takes between 6-8 touchpoints for a brand to generate a solid sales lead. This means that a brand has to interact with a consumer multiple times in order to establish a connection and win them over. Guerrilla marketing is a "surprise and delight" experiential tactic that many brands incorporate as one...... Read more