5 Productivity Hacks to Be Better at Experiential Events

11 December 2018

What do marijuana and multitasking have in common? Per a study conducted at the University of London, engaging in either lowers your IQ and at a similar rate. It says, for men, the drop could even total 15 points, placing your intellectual abilities near that of an eight-year-old child. On the other side, multitasking is dangerous. It’s bad for...

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Event Staff Who Love Your Brand are Found Here

08 October 2018

Divorce rates are dropping. In the U.K., for instance, divorce is down by almost 40% for couples who’ve been married for five years. While in the U.S., the number of splits dropped 18% from 2008 to 2016. What’s happening to create this positive change? Like most changes, millennials stand at the helm of this shift, too.

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Hiring Seasonal Employees: What You Need to Know

01 October 2018

The holiday numbers are already rolling in. And, there’s good news – and bad news – for brands and retailers looking to this season for the biggest bumps to their bottom line. The good news is, like in 2017, consumers are planning to spend more money. They’re not predicted to make last year’s big 5.5% “jump” over the year before. But,...

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This is the Data Capture and Reporting Strategy You Need to Use

10 September 2018

At this moment in time, it’s difficult to get through the day without hearing something about data. Data breach, data science, big data. Data has provided us with the advancements we so often take for granted – search results based on your current location, personalized shopping, binge-watching suggestions, and more.

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The Best Marketing Events are Held Here in 2018

06 September 2018

 “Silicon Valley is a mindset, not a location.”  – Reid Hoffman, Entrepreneur and Venture Capitalist

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Here is the New Guide to Trade Show Staffing

28 August 2018

Are trade show attendees satisfied with their experiences? One statistic suggests a high probability that the answer is no. “Only 34% of attendees said they were very satisfied with their experience at exhibitions they visited.” This makes it no shock to learn the foundation of all trade show trends for 2018 was to enhance the attendee...

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The Best TV Show Marketing Campaigns Do This

20 August 2018

“I love when a TV show, or entertainment in general, makes me feel something; be it positive, be it negative, be it happiness, be it awkward, uncomfortable. If it can make me feel, it’s done its job.” Nathan Fillion, actor

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Tailgate Marketing: Avoid These Mistakes to Win

13 August 2018

 “We tailgate harder than your team plays.”– Unknown

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The Global Brand Experience: How to Be Market-Specific

08 August 2018

It was summer 2011 when the Coca-Cola Company introduced its iconic Share a Coke campaign. The initiative replaced the infamous Coke logo on the product label with the 150 most popular names in Australia. And, the result was 250 million bottles sold that season. The brand attributes success to helping consumers be expressive and allowing them...

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How Adidas, Soap & Glory, and Southern Comfort Win with Experiential Marketing Events

18 July 2018

Learn the approach successful brands take to find event staff who connect with consumers.

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