Large-Scale Events: How to Conquer 3 Big Challenges

28 February 2019

Four years ago, in July, a convention took place in a Renaissance hotel in Schaumburg, Illinois, for the first – and last – time. In fact, if you search this event, DashCon, on the internet, you’ll see its name linked to the words “disaster,” “chaos,” and others that are not as nice. The reasons are many.

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Event Marketing Tactics: How to Offset Costs, Boost Results

28 February 2019

Many people subscribe to the old saying, “If it ain’t broke, don’t fix it.” And, there’s certainly nothing wrong with event and experiential marketing. After all, a report from the Event Marketing Institute reveals 48% of brands see a 3:1 to 5:1 return on investment (ROI). And, 29% see a whopping 10:1 and more. With results like these, it’s...

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How Adidas, Soap & Glory, and Southern Comfort Win with Experiential Marketing Events

28 February 2019

Learn the approach successful brands take to find event staff who connect with consumers.

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The Global Brand Experience: How to Be Market-Specific

27 February 2019

It was summer 2011 when the Coca-Cola Company introduced its iconic Share a Coke campaign. The initiative replaced the infamous Coke logo on the product label with the 150 most popular names in Australia. And, the result was 250 million bottles sold that season. The brand attributes success to helping consumers be expressive and allowing them...

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Tailgate Marketing: Avoid These Mistakes to Win

27 February 2019

 “We tailgate harder than your team plays.”– Unknown

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The Best TV Show Marketing Campaigns Do This

27 February 2019

“I love when a TV show, or entertainment in general, makes me feel something; be it positive, be it negative, be it happiness, be it awkward, uncomfortable. If it can make me feel, it’s done its job.” Nathan Fillion, actor

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Here is the New Guide to Trade Show Staffing

27 February 2019

Are trade show attendees satisfied with their experiences? One statistic suggests a high probability that the answer is no. “Only 34% of attendees said they were very satisfied with their experience at exhibitions they visited.” This makes it no shock to learn the foundation of all trade show trends for 2018 was to enhance the attendee...

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Hiring Seasonal Employees: What You Need to Know

27 February 2019

The holiday numbers are already rolling in. And, there’s good news – and bad news – for brands and retailers looking to this season for the biggest bumps to their bottom line. The good news is, like in 2017, consumers are planning to spend more money. They’re not predicted to make last year’s big 5.5% “jump” over the year before. But,...

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Event Staff Who Love Your Brand are Found Here

27 February 2019

Divorce rates are dropping. In the U.K., for instance, divorce is down by almost 40% for couples who’ve been married for five years. While in the U.S., the number of splits dropped 18% from 2008 to 2016. What’s happening to create this positive change? Like most changes, millennials stand at the helm of this shift, too.

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5 Productivity Hacks to Be Better at Experiential Events

27 February 2019

What do marijuana and multitasking have in common? Per a study conducted at the University of London, engaging in either lowers your IQ and at a similar rate. It says, for men, the drop could even total 15 points, placing your intellectual abilities near that of an eight-year-old child. On the other side, multitasking is dangerous. It’s bad for...

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