This is the Luxury Marketing Strategy All Brands Need

03 December 2018

“Luxury lives in the finer details. It's a cloth napkin at a dinner table. It's a mint on your pillow before bed.”  - Iggy Azalea, rapper, singer, model and millennial

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How to Build Emotional Connections at Brand Events

29 November 2018

Did you know that, if your friends gain weight, your risk for obesity climbs nearly 60%? At the same time, the bonds you share can also improve your brain health and, as you age, even extend your life. Studies show friendships (or lack thereof) have a tremendous impact on our health and well-being, even if we don’t know it. Still, we are able...

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Here are the Top Brand Activations from Comic Con

20 November 2018

In the event of a zombie outbreak, will you survive? A list of “facts” about zombies states your physical fitness “will have a significant influence” on your odds. You’ll also need ample supplies – up to three months of food and water, a gas-powered generator, fuel, as well as weapons and training. But, for those who haven’t done proper...

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Creative Pop-Up Shops Do These 5 Things

13 November 2018

 “Why live an ordinary life, when you can live an extraordinary one.” – Tony Robbins

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5 Ways Holiday Pop-Up Shops Can Boost Results

07 November 2018

If your stock portfolio included Wayfair this year, you likely haven’t been disappointed with the online home retailer’s performance. In late August, The Motley Fool reported “2018 Could Be This Stock’s Best Year Yet.” At mid-year, it had seen a 48% increase, though the S&P 500 sat just below a 2% uptick. But, it wasn’t what Wayfair executives...

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Small Business Saturday: Now is the Time to Plan

29 October 2018

“Regrets are born of paths never taken.” – Michael Dell, Chairman and CEO of Dell Technologies

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Experiential Tactics to Help People Enjoy the Sweet Things

15 October 2018

“When a tradition gathers enough strength to go on for centuries, you don’t just turn it off one day.”  - Chinua Achebe, the “father of modern African literature”

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This is Why the Spotlight is on Beauty Brand Marketing

17 September 2018

“There's nothing more intimate in life than simply being understood.”– from The Inner Circle by New York Times bestselling author, Brad Meltzer

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This is the New Face of Experiential Marketing Events

01 August 2018

Cosmetic procedures are on the rise in the U.S. Since the year 2000, the number performed has increased almost 200%, with 17.5 million done last year alone. Nose reshaping and eyelid surgery were among the top five cosmetic surgical procedures. The others dealt with matters below the neck. Yet, it’s the facelift recipients who, according to a...

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The Best Solution for Socially Responsible Marketing

25 June 2018

Seventy-five percent of Americans want stricter gun laws, per an NPR/Ipsos poll. This was a seven-percent increase from its last poll four months before and comes on the heels of the school shooting in Parkland, FL. The tragic event prompted many well-known brands, such as Hertz and MetLife, to boycott the NRA. But, other known brands like...

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