How to Make Your Store Stand Out With Experiential Retail

28 February 2019

Confession: I bought most of my Christmas presents online last year on Cyber Monday. What can I say? I live in the Midwest and at the time it was seven degrees outside. And while I love a good discount as much as the next person, I can’t stomach Black Friday or the long lines that come with it.

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Back-to-School Marketing: What You Need to Know

28 February 2019

Did you know car seats weren’t invented for child safety? When they came on the scene, in the 1930s, they existed to keep kids from roaming the car and getting under their parents’ feet. As the years went by, the devices got taller to help them see out the window. It wasn’t until the sixties when their safety features finally moved front of...

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This is How 3 CPG Industry Trends Upset Marketing

28 February 2019

“CPE is where all the spend secrets are buried." – CMO of a consumer goods company per MarketingProfs.com

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The Best Solution for Socially Responsible Marketing

28 February 2019

Seventy-five percent of Americans want stricter gun laws, per an NPR/Ipsos poll. This was a seven-percent increase from its last poll four months before and comes on the heels of the school shooting in Parkland, FL. The tragic event prompted many well-known brands, such as Hertz and MetLife, to boycott the NRA. But, other known brands like...

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This is Why the Spotlight is on Beauty Brand Marketing

27 February 2019

“There's nothing more intimate in life than simply being understood.”– from The Inner Circle by New York Times bestselling author, Brad Meltzer

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Experiential Tactics to Help People Enjoy the Sweet Things

27 February 2019

“When a tradition gathers enough strength to go on for centuries, you don’t just turn it off one day.”  - Chinua Achebe, the “father of modern African literature”

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Small Business Saturday: Now is the Time to Plan

27 February 2019

“Regrets are born of paths never taken.” – Michael Dell, Chairman and CEO of Dell Technologies

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5 Ways Holiday Pop-Up Shops Can Boost Results

27 February 2019

If your stock portfolio included Wayfair this year, you likely haven’t been disappointed with the online home retailer’s performance. In late August, The Motley Fool reported “2018 Could Be This Stock’s Best Year Yet.” At mid-year, it had seen a 48% increase, though the S&P 500 sat just below a 2% uptick. But, it wasn’t what Wayfair executives...

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Creative Pop-Up Shops Do These 5 Things

27 February 2019

 “Why live an ordinary life, when you can live an extraordinary one.” – Tony Robbins

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Here are the Top Brand Activations from Comic Con

27 February 2019

In the event of a zombie outbreak, will you survive? A list of “facts” about zombies states your physical fitness “will have a significant influence” on your odds. You’ll also need ample supplies – up to three months of food and water, a gas-powered generator, fuel, as well as weapons and training. But, for those who haven’t done proper...

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