From gathering valuable consumer feedback to making “seeing believing,” brand executives from the world’s largest companies see experiential as a key component of consumer engagement.
Live experiences, social media, and content marketing are a few impactful ways for brands to connect with consumers. But, by connecting these...
Technology has impacted almost every product category, automotive included. With many disruptive transportation concepts on the horizon, such as self-driving cars, the auto industry is also embracing tech when it comes to communicating future advancements to consumers.
Do you understand the benefits of blockchain? If not, you...
One-time sales are great, but a repeat customer is the gold standard. When it comes to building brand loyalty, experience-driven marketing is the fastest way to achieve a consistent consumer base.
Playing it “safe” when designing a marketing campaign might sound appealing but thinking beyond perceived boundaries could mean...
Experiential is a content goldmine. As a result, brands are wise to develop a detailed content strategy for each activation to ensure content is captured and amplified.
The fear of failure plagues many of us, especially when it comes to executing in a “now-or-never” environment, such as a brand activation. But AdWeek argues that...
From pop culture integration to exploration of the eSports world, the experiential activations of 2018 have much to teach us as we look to the new year.
While pop-ups are often referred to as “shops” or “stores,” brands are smart to put a memorable brand experience ahead of revenue generation.
Designing a viral event is not as easy as it sounds, but there are tactics you can use to improve your chances.
The eSports industry is growing rapidly and enjoys a large and enthusiastic fan base. For those brands wishing to tap into this audience, strategic thinking will be key.
Experience marketing is not a fad, and will continue to be a dominant element in connecting with consumers in 2019.
Improving consumer engagement through real-life experiences is one of the best ways to put the customer first and spur a legitimate emotional connection.
Distractions are a part of life, but there are ways you can...
In the era of big data, to whom which much data is given, much is expected as it relates to campaign impact.
Esports is on a runaway growth trajectory, with millions of dedicated fans across the world. Smart brands should start considering how they can leverage this engaged audience.
