Top Brand Executives Testify to the Value of Live Events (The White Board)

15 February 2019

Key Takeaways:

  • From gathering valuable consumer feedback to making “seeing believing,” brand executives from the world’s largest companies see experiential as a key component of consumer engagement.
  • Live experiences, social media, and content marketing are a few impactful ways for brands to connect with consumers. But, by connecting these...
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How Automotive Companies Used Experiences to Transport CES Attendees into the Future (The White Board)

11 February 2019

Key Takeaways:

  • Technology has impacted almost every product category, automotive included. With many disruptive transportation concepts on the horizon, such as self-driving cars, the auto industry is also embracing tech when it comes to communicating future advancements to consumers.
  • Do you understand the benefits of blockchain? If not, you...
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Why Event Marketing Leads to Customers, Not Just Sales (The White Board)

01 February 2019

Key Takeaways:

  • One-time sales are great, but a repeat customer is the gold standard. When it comes to building brand loyalty, experience-driven marketing is the fastest way to achieve a consistent consumer base.
  • Playing it “safe” when designing a marketing campaign might sound appealing but thinking beyond perceived boundaries could mean...
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Key Content Strategies for Every Experiential Campaign (The White Board)

25 January 2019

Key Takeaways:

  • Experiential is a content goldmine. As a result, brands are wise to develop a detailed content strategy for each activation to ensure content is captured and amplified.
  • The fear of failure plagues many of us, especially when it comes to executing in a “now-or-never” environment, such as a brand activation. But AdWeek argues that...
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The Best Experiential Trends and Strategies of 2018 (The White Board)

18 January 2019

Key Takeaways:

  • From pop culture integration to exploration of the eSports world, the experiential activations of 2018 have much to teach us as we look to the new year.
  • While pop-ups are often referred to as “shops” or “stores,” brands are smart to put a memorable brand experience ahead of revenue generation.
  • Brands continue to invest in...
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This is How to Build a Viral Brand Event (The White Board)

11 January 2019

Key Takeaways:

  • Designing a viral event is not as easy as it sounds, but there are tactics you can use to improve your chances.
  • The eSports industry is growing rapidly and enjoys a large and enthusiastic fan base. For those brands wishing to tap into this audience, strategic thinking will be key.
  • As more consumers embrace a “no attachment”...
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8 Consumer Trends of 2019 That Marketers Need to Know (The White Board)

04 January 2019

Key Takeaways:

  • Experience marketing is not a fad, and will continue to be a dominant element in connecting with consumers in 2019.
  • Improving consumer engagement through real-life experiences is one of the best ways to put the customer first and spur a legitimate emotional connection.
  • Distractions are a part of life, but there are ways you can...
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Why Your Brand Should Stand for Something in 2019 (The White Board)

26 December 2018

Key Takeaways:

  • While taking a stance can be risky, those brands that publicly support a cause can reap significant rewards.
  • For beauty brands, aligning products with health and wellness gives the brand a boost, as consumers associate the products with self-care.
  • Navigating the #MeToo era can be a challenge. Considering that women are...
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Data-Driven Experiential is No Longer Optional (The White Board)

14 December 2018

Key Takeaways:

  • In the era of big data, to whom which much data is given, much is expected as it relates to campaign impact.
  • Esports is on a runaway growth trajectory, with millions of dedicated fans across the world. Smart brands should start considering how they can leverage this engaged audience.
  • Great events engage attendees at all touch...
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How the Pros Create Memorable Live Experiences (The White Board)

07 December 2018

Key Takeaways:

  • While “memorable” can be an arbitrary term, there are proven ways to make an activation more impactful for attendees.
  • With a consumer-driven emphasis on wellness, brands are using retreats and similar events to align their brands with a healthy lifestyle.
  • Country Time Lemonade launched a news-worthy, meaningful cause marketing...
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