Experiential Marketing Techniques Improve Marriott's Sales Conference, Big Ideas from the EM Summit, & Optimizing Events for Instagram (The White Board)

28 February 2019

Experiential marketing has proven to be highly effective in terms of driving brand awareness, brand affinity, and both short and long-term sales. And while many people might assume experiential is only used in B2C, the reality is that B2B companies are also finding success in face-to-face marketing. After all, whether the decision-maker is...

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The Best Ways to Do Experiential Retail, 4 Ways to Avoid Wasting Your Marketing Data, & Using Experiential to Deepen the Impact of Social Media (The White Board)

28 February 2019

 

Key Takeaways

  • While traditional retail is suffering due to the rise of ecommerce, experiential retail has proven to rival this new model and kept brick-and-mortar alive.
  • Experiential marketing can lay a foundational relationship that will amplify your social media campaigns.
  • Finance brands can use experiential marketing to combat the...
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Why Incorporating all 5 Senses is the Key to Experiential Marketing, How to Leverage AI at Events, & Why Brands Need to Focus on Creating Conversations Not Messages (The White Board)

28 February 2019

 

Key Takeaways

  • Experiential is infinitely more powerful when it is multi-sensory. Brands that tap into all 5 senses will create a more memorable and effective experience.
  • Brands that learn how to incorporate artificial intelligence, virtual reality, augmented reality, and other emerging technologies will enjoy a significant strategic advantage
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Delivering Remarkable Brand Experiences, How to Use Neuromarketing in Experiential, & Creating Friction-Free Experiences in the Travel Industry (The White Board)

28 February 2019

Key Takeaways

  • The brand experience, from how your brand speaks to consumers to strategies related to brand activation, is becoming the single most important part of your marketing strategy, trumping both product and price.
  • Pop-up shops are increasing in popularity and scope. These activations serve as a destination for brands to communicate...
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How Ford’s VR Brand Experience Changed Consumer Behavior, Why Millennials Can See Through Stereotype Marketing, & How Spirit Brands Can Gather Data During Sampling Campaigns (The White Board)

28 February 2019

Key Takeaways

  • Studies have shown that VR experiences can create empathy. Ford proved that contention during a recent brand activation surrounding cycling safety.
  • Crafting messages that resonate with Millennials is key for many brands - but be warned. They can see through insincerity, and they’ll hold it against you. .
  • Brand activation for...
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Using Brand Experiences to Drive Sales and Generate Leads, Experiential Bloopers to Avoid, & When to Live Stream Your Marketing Event (The White Board)

28 February 2019

Key Takeaways

  • Live brand experiences are ideal for driving sales. Brands with a longer or more complex sales cycle like finance and real estate should use experiences for lead generation.
  • Live streaming can amplify a brand activation’s reach and ROI. But brands must use it at the right time, in the right way..
  • Mistakes in experiential...
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How Experiential Marketing Technology Improves Cause Marketing, How Live Events Accelerate Company Growth, & Finding Your Brand’s “Extreme Fans” (The White Board)

28 February 2019

Key Takeaways

  • Immersive tech like VR and AR allows brands and charities to promote empathy for causes by transporting consumers to experience their need through “first hand” experience.
  • The data continue to show that live events drive sales, making them a key amplifier of any brand’s growth strategy.
  • Influencers can be a powerful way to...
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Live Events Improve Digital Marketing, the Importance of Brand Ambassador Accountability, & the Best of NYC Experiential Retail (The White Board)

27 February 2019

Key Takeaways

  • Live events can serve as an anchor for big-picture marketing engagement, generating content that translates on-line to boost social media.
  • Brand ambassadors serve a critical function at experiential events and must have built-in accountability to achieve campaign goals. .
  • Festivals serve as a valuable place for brands to engage...
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Brand Activation Lessons from Music Festivals, E3’s Continued Impact, & Using Crowdshaping to Drive Event Engagement (The White Board)

27 February 2019

Key Takeaways

  • Before executing a brand activation at a music festival, brands are wise to study the festival itself to learn what resonates with attendees.
  • Crowdshaping is a little-known tactic that event producers are using to create better events in real time. Understanding more about it could help brands execute more effective events..
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Elevating an Event Into a Brand Experience, Summer Brand Activation Hacks, & Lessons from Cannes Lions 2018 (The White Board)

27 February 2019

Key Takeaways

  • Brand experiences should strike a balance between an engaging brand experience and a measurable, data-driven one.
  • While we all continue to seek out life hacks, there are simple summer activation hacks that can elevate your brand experience without a massive investment. 
  • As one of the only places that can boast a truly captive,...
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