Data-Driven Experiential is No Longer Optional (The White Board)

14 December 2018

Key Takeaways:

  • In the era of big data, to whom which much data is given, much is expected as it related to campaign impact.
  • Esports is on a runaway growth trajectory, with millions of dedicated fans across the world. Smart brands should start considering how they can leverage this engaged audience.
  • Great events engage attendees at all touch...
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How the Pros Create Memorable Live Experiences (The White Board)

07 December 2018

Key Takeaways:

  • While “memorable” can be an arbitrary term, there are proven ways to make an activation more impactful for attendees.
  • With a consumer-driven emphasis on wellness, brands are using retreats and similar events to align their brands with a healthy lifestyle.
  • Country Time Lemonade launched a news-worthy, meaningful cause marketing...
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How to Use Wearables at Your Events (The White Board)

30 November 2018

Key Takeaways:

  • As event technology becomes smarter, so too does the way in which we interact with our devices. As a result, wearables are changing the event tech landscape.
  • To many consumers, technology can be confusing. When considering the fact that 61% of consumers are more likely to recommend a brand based on a simpler experience, tech...
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Event Technology Trends for 2019 (The White Board)

23 November 2018

Key Takeaways:

  • Event technology continues to improve experiential’s ability to be both effective and efficient, and we have lots to look forward to in 2019.
  • Building a lasting emotional connection with consumers is an art, and there are 3 steps you can follow to find greater success.
  • Online-only brands like Switch2Pure are using pop-up shops...
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New Research Explains the Connection Between Events and Brand Loyalty (The White Board)

16 November 2018

Key Takeaways:

  • Experiential marketing leader Citi recently released a study that shows that consumers are more loyal and engage more frequently with a brand they interact with at an event.
  • There are science-based techniques we can use to help consumers make decision in our world of “choice overload,” once being in-store sampling.
  • In the...
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Challenger Brands Find Marketing Disruption Through Experiential (The White Board)

09 November 2018

Key Takeaways:

  • Challenger brands are finding success in disrupting industries and the way they market to consumers through experiential.
  • When it comes to purpose-driven marketing, brands that select a cause that integrates with their objectives and core values will find more success.
  • Pop-ups have the opportunity to embrace unconventional...
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People Build Brand Communities, Not Marketers (The White Board)

02 November 2018

Key Takeaways:

  • Brand communities are organic, meaningful ways for brands to gain traction with consumers. But organic is the key word. Marketers can support communities, but only people can build them.
  • 23andMe’s pop-up experience shows how service brands can develop engaging brand experiences that educate and entertain.
  • Food waste continues to...
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The Right Way to Combine Experiential Marketing with Social Media (The White Board)

26 October 2018

Key Takeaways:

  • Using social media in conjunction with experiential is par for the course. Unfortunately, many brands are getting it wrong.
  • For brands that exist entirely online, experiential principles can translate to an improved digital UX as well.
  • All companies want to nurture customers toward brand loyalty. However they should not confuse...
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Using Product Development Practices to Optimize Experiential Campaigns (The White Board)

19 October 2018

Each week, the Elevate White Board compiles the best news in experiential. Join us every week by subscribing to our blog.

Key Takeaways

  • The product development process includes critical steps such as building, measurement, optimization, and promotion. Your event production process should too.
  • Consumer-generated content is one of the most...
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Brands Reveal Their Best Experiential Marketing Tactics (The White Board)

12 October 2018

Each week, the Elevate White Board compiles the best news in experiential. Join us every week by subscribing to our blog.

Key Takeaways

  • Experiential by no means carries a blueprint. Activations are dramatically different based on industry, goals, and resources. Top brands are sharing how they are crushing it with certain tactics.
  • Like all...
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